Purpose
Noms for Newbs is a cooking app for the those of us who need a little extra help in the kitchen. Make faster decisions based on time you have available to cook and eat, learn new skills to optimize your culinary experiments, and impress your friends with table manners fit for brunch with a queen!
Identifying the Problem
Noms for Newbs began as a cookbook concept targeting new cooks from 18-30 years old. An audience of busy students and young professionals, a common denominator deciding the food they ate was how much time they had available to cook and eat.
Noms for Newbs addresses this lifestyle by following the format of a field guide; a series of increasingly specific questions that identify the best match.
As a user begins to search, they must first identify how much time they have available. The user then identifies which meal they would prefer to eat and may continue to filter any allergens or further preferences.
Sketch Work
Custom Illustrations
Unifying the graphic elements across the app, the illustrations stay within the color palette and have a mono-weight stroke. Small highlights were added to create a sense of space.
Eggs Benedict
Pancakes
Boiling Water
French Toast
Electric Shock
Strawberry Smoothie
Culinary Skills
Noms for Newbs isn't just a recipe app, it's a center for all culinary related knowledge! The user may learn tricks straight from a chef's kitchen while ensuring they don't burn down the house with a grease fire.
The user may begin cooking with the app having no prior culinary knowledge and become skilled enough to host an elegant dinner party.